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This web page maxell.com.au states the following, "Maxells health and fitness range has just got better with new EMS products by Maxell." We viewed that the webpage stated " Our cordless EMS products with sophisticated li-ion battery technology means you can train anywhere anytime, lose weight and get tone, with a touch of a button." It also said " Maxell manufactures an extensive range of products for the demands of the consumer market. Learn about the latest consumer electronics Maxell has to offer, discover features of." The header had Maxell Batteries Australia as the highest ranking search term. It is followed by Omophonics, Data, and DVD which isn't as ranked as highly as Maxell Batteries Australia. The next words they used was CD. Headphones was included but could not be understood by search crawlers.